An Engineering Company has just been awarded a development contract by the US Army Aviation Systems Command to design, develop, and demonstrate critical components of a new rotor system. The system will be part of the Heavy Lift Helicopter program which is currently receiving much attention in the industry.An integral part of the rotor system is the blade spar. The blade spar is a metal tube which runs the length of and provides strength to the helicopter blade. Due to the unusual length and size of the Heav Lift Helicopter blade, Ventron is unable to produce a single - piece blade spar of the required dimensions, using existing extrusion equipment and material.The engineering department has prepared two alternatives for developing the blade spar:sectioningimprovement of the extrusion process.Ventron is faced with a decision as to which process it should select.Sectioning ( true and tried, guaranteed to work ) This process involves joining several shorter lengths of extruded metal into a blade spar of sufficient length. The work will require extensive rework and testing over a 1 2 - month period at a cost of $ 1 5 0 , 0 0 0 per month. It will produce an adequate blade spar. However, it merely represents an extension of existing technology.Extrusion ( two parts, not guaranteed to work, groundbreaking ) To extrude the blade spar as a single piece, it will be necessary tomodify the extrusion press at a monthly cost of $ 1 6 0 , 0 0 0 and improve the material used at a monthly cost of $ 5 0 , 0 0 0 Each of these steps would require six months of steady work. If successful, this process would produce a blade spar of superior quality at a lower overall cost. Unfortunately, as opposed to sectioning , there is some risk that Ventron will be unable to perfect the process.RiskWhile the sectioning process is guaranteed to work, proceeding with extrusion involves risk.Material DevelopmentAfter studying the technical problems, the engineering department feels there is a nine in ten chance of perfecting the material. However, the other possibility ( a one in ten chance ) is that at the end of the six - month development effort, it will know that a satisfactory material cannot be developed, and it will have to rely on sectioning to meet its time and cost constraints.Press ModificationThe engineers believe there is a three in four chance of successfully modifying the press, but a one in four chance that at the end of a six - month press development project, the extrusion process will have to be abandoned, because a press with the necessary capabilities will be shown to be infeasible.Time ConstraintsDevelopment of the blade spar must be completed within 1 8 months to avoid holding up the rest of the contract. If necessary, It has also been determined that the sectioning work could be done on an accelerated basis in a six - month period at a monthly cost of $ 4 0 0 , 0 0 0 . DilemmaThe Director of Engineering, Dr . Smith, is most interested in the opportunity provided by this contract to explore new technology in the extrusion process. She feels that if Ventron is successful in producing the blade spar as a single piece Ventron's reputation in the field will be greatly enhanced. In addition, Ventron would be able to complete development of the blade spar well under budget.After a preliminary review of the problem, Ventron's President, Bill Walters, has not yet reached a final decision. Like Dr . Smith, he is intrigued by the possibility of successfully developing the extrusion process.He feels that this would give Ventron an excellent chance at some additional contracts. He is concerned, however, about the possibility of wasting money on unsuccessful development or of being forced to do sectioning on an accelerated basis.Ventron's contract with the Army is for a fixed total amount spread over several years. Walters wants to minimize the expenditures on the blade spar portion to free up money for technical developments on other components of the rotor system, which would improve Ventron's position for future business, both defense and commercial.Question 1 . Map out a decision tree using the probabilities above. Calculate the terminal cost for each branch . 2 . Fold back from the terminal nodes. For each chance node, calculate an EMV and for each decision box, choose from the available EMVs . 3 . Based on EMV criterion, determine what you would recommend to Dr . Smith and President Waters if you were strictly an EMV maximizer. Your decision must allow Ventron to meet all of the constraints. Do not consider unfeasible solutions . 4 . Comment on how risk aversion may influence the decision making process . 5 . Keeping all other variables unchanged, what if the probability of success for PM was 6 0 % Instead of 7 5 % , does that change your decision making? At what range of PM success would you recommend extrusion? 6 . Keeping all other variables unchanged, what if the probability of success for MD was 8 0 % instead of 9 0 % , does that change your decision making? At what range of MD success would you recommend extrusion? 7 . What if the cost of NS were $ 2 0 0 a month Instead of $ 1 5 0 ? Does that change your decision making?
Question:
An Engineering Company has just been awarded a development contract by the US Army Aviation Systems Command to design, develop, and demonstrate critical components of a new rotor system. The system will be part of the Heavy Lift Helicopter program which is currently receiving much attention in the industry.An integral part of the rotor system is the blade spar. The blade spar is a metal tube which runs the length of and provides strength to the helicopter blade. Due to the unusual length and size of the Heav Lift Helicopter blade, Ventron is unable to produce a single - piece blade spar of the required dimensions, using existing extrusion equipment and material.The engineering department has prepared two alternatives for developing the blade spar:sectioningimprovement of the extrusion process.Ventron is faced with a decision as to which process it should select.Sectioning ( true and tried, guaranteed to work ) This process involves joining several shorter lengths of extruded metal into a blade spar of sufficient length. The work will require extensive rework and testing over a 1 2 - month period at a cost of $ 1 5 0 , 0 0 0 per month. It will produce an adequate blade spar. However, it merely represents an extension of existing technology.Extrusion ( two parts, not guaranteed to work, groundbreaking ) To extrude the blade spar as a single piece, it will be necessary tomodify the extrusion press at a monthly cost of $ 1 6 0 , 0 0 0 and improve the material used at a monthly cost of $ 5 0 , 0 0 0 Each of these steps would require six months of steady work. If successful, this process would produce a blade spar of superior quality at a lower overall cost. Unfortunately, as opposed to sectioning , there is some risk that Ventron will be unable to perfect the process.RiskWhile the sectioning process is guaranteed to work, proceeding with extrusion involves risk.Material DevelopmentAfter studying the technical problems, the engineering department feels there is a nine in ten chance of perfecting the material. However, the other possibility ( a one in ten chance ) is that at the end of the six - month development effort, it will know that a satisfactory material cannot be developed, and it will have to rely on sectioning to meet its time and cost constraints.Press ModificationThe engineers believe there is a three in four chance of successfully modifying the press, but a one in four chance that at the end of a six - month press development project, the extrusion process will have to be abandoned, because a press with the necessary capabilities will be shown to be infeasible.Time ConstraintsDevelopment of the blade spar must be completed within 1 8 months to avoid holding up the rest of the contract. If necessary, It has also been determined that the sectioning work could be done on an accelerated basis in a six - month period at a monthly cost of $ 4 0 0 , 0 0 0 . DilemmaThe Director of Engineering, Dr . Smith, is most interested in the opportunity provided by this contract to explore new technology in the extrusion process. She feels that if Ventron is successful in producing the blade spar as a single piece Ventron's reputation in the field will be greatly enhanced. In addition, Ventron would be able to complete development of the blade spar well under budget.After a preliminary review of the problem, Ventron's President, Bill Walters, has not yet reached a final decision. Like Dr . Smith, he is intrigued by the possibility of successfully developing the extrusion process.He feels that this would give Ventron an excellent chance at some additional contracts. He is concerned, however, about the possibility of wasting money on unsuccessful development or of being forced to do sectioning on an accelerated basis.Ventron's contract with the Army is for a fixed total amount spread over several years. Walters wants to minimize the expenditures on the blade spar portion to free up money for technical developments on other components of the rotor system, which would improve Ventron's position for future business, both defense and commercial.Question 1 . Map out a decision tree using the probabilities above. Calculate the terminal cost for each branch . 2 . Fold back from the terminal nodes. For each chance node, calculate an EMV and for each decision box, choose from the available EMVs . 3 . Based on EMV criterion, determine what you would recommend to Dr . Smith and President Waters if you were strictly an EMV maximizer. Your decision must allow Ventron to meet all of the constraints. Do not consider unfeasible solutions . 4 . Comment on how risk aversion may influence the decision making process . 5 . Keeping all other variables unchanged, what if the probability of success for PM was 6 0 % Instead of 7 5 % , does that change your decision making? At what range of PM success would you recommend extrusion? 6 . Keeping all other variables unchanged, what if the probability of success for MD was 8 0 % instead of 9 0 % , does that change your decision making? At what range of MD success would you recommend extrusion? 7 . What if the cost of NS were $ 2 0 0 a month Instead of $ 1 5 0 ? Does that change your decision making?
Asked by: Umesh
Created at: 2025-08-02 00:09:33
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